“Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.”The above lines from the Mad Men could be a timeless classic in beautifully expressing the essence of advertising. Advertising is indeed all about happiness, of being assured, of being worth it, of being taken care of, of being valued and of being loved.Love of AdvertisingAsk any advertiser, what do they love about a job where work hours a tiresomely long and the pressure to come up with new ideas consistently, is high? Whether or not they answer you, their answer would invariably come to rest on one thing – the thrill of creating something which could affect the minds of many.Like the gloriously heady concept of ‘Dream within a dream’ in the movie inception, the power to affect the minds of others through your art and witticism, is a great one. It is not hard to miss for most advertisers.Art of Advertising Also, all advertisers are essentially artists who use their art for a purpose. There is no greater happiness than being able to express yourself through your art and getting paid for it, maybe even obscenely (yes but only if your ‘art’ is loved equally well by others, that is).Being allowed to be able to be an artist for a career and not be a starving one at that (in fact quite the opposite) is what draws many talented people to advertising and also keeps many working in this line of work despite everything.Science of AdvertisingAny ad concept or a campaign is well researched before coming into picture. This research could be quite in depth and intricate which is directly proportional to the budget of the ad and the stakes involved.The science of advertising is the complete planning which takes place before an ad comes in front of the audience. There is market research, target audience’s psychology analysis, decisions with regard to place, product, pricing, packaging and people, understanding of the client’s needs and goals plus so much more.It is only by a proper understanding of the science of advertising that the ad creative’s are briefed accordingly to take over the next step.People in AdvertisingThere are several different kinds of people who work in advertising – right from ad visualizers to copywriters to filmmakers to graphic designers to art directors. Each has their own specific role in the advertising ecosystem like an ad director is responsible for how an ad will look like in terms of its visual appeal and a copywriter will be responsible for writing the content for the ad.Advertising also has its set of mangers and client servicing people who may or may not be involved in the creative process. Normally the ad world creative’s are known to be wild and woolly, bratty and sentimental, poised and wild, simple and complicated, normal and crazy and what-have-you, usually all together in one person.The people in ad world are generally quite liberal in values and open minded as compared to people in other industries.Atmosphere at an Ad AgencyMost of the times, an ad agency that you may work at may have quite a chilled out environment. Clothing could be casual on all days (not for the managers and client servicing people though) and more than average make up, revealing clothes, torn clothes etc may all be okay as long as you are producing good work.Drinks may be easily available and most people won’t mind you smoking. There may be some game room or some games handy that you probably will never have the time to play. Every day may seem to be like a high pressure party where you must keep working too hard to stay.Architecture and Interiors of an Ad agencyAn ad agency may have one of the most interesting architecture or creative decors. With over sized human dolls, interesting paintings on the wall, makeshift furniture, crazy curtains, cool office stationary, spray paintings, swear words, collages or other messages on the walls and what think you, things certainly feel quite crazy and creative in an ad agency.One surely cannot comprehend what these creative’s may fancy next and which may form a part of the decor. Things present in an ad agency may spell creativity out loud and make a creative person feel amply at home in their imaginative world.The architecture may be equally interesting with completely round buildings, differently shaped ones or even a fusion of architectural styles.New age advertising With the advent of technology, advertising too has moved up the quarters. No more is the ad must sitting in the print or even in the television commercial. Today we find advertising having taken over the short message service (SMS) and OBBD in the phones, social media networks like Facebook, Twitter and LinkedIn, websites like YouTube and blogs with any content worth their salt. Advertisers make sure that anywhere there is human presence; there must be ads to call them to action.Criticism of Advertising And like all good things, the field of advertising has had its share of criticism too, chiefly among these, is that it is a field which makes money by fooling people.While good advertising never writes lies but the whole profession of advertising works on highlighting the good. Sometimes it might happen that the good gets highlighted so much that it may make the consumer blind to other aspects which could be detrimental to them. In any case, too much of even a good thing is harmful.Hence instead of blaming the sunshine happy field of advertising, it is the consumers who must exercise their own caution while selecting a product and learn to read between the lines.
Nowadays, advertising is everywhere. People are exposed to many commercial messages. Nevertheless, a lot of people like the impact of this. In 1843, the first advertising agency was started in Philadelphia by Volney Palmer.Advertising is a non-personal form of promoting or encouraging the target audience to purchase and try products or services. The target audience will be those that are interested in the marketing message. Copywriters and graphic designers produce advertising. Advertising materials often consist of copy-writing and pictures of the product or service plus a testimonial or two.Advertising must be eye-catching, direct to the point and simple. This will grab the attention of the people. It is a tool to use so that people can see the message that you want to express. Advertising includes the features and benefits of your products or services you have. In 2007, the United States spent $150 billion on advertising and $385 billion was spent world wide. In the business world, advertising is impossible to avoid. Everyone does it in order for their business to gain profits.There are two forms of advertising, the oral and written form. Advertising is a way of promoting a product or a service that the company provides. This will appear in pamphlets, television, radio, and billboard or through the internet. There is a big difference between advertising and marketing.Importance of Advertising
Spending money on advertising will cost a lot of money if your target market is large which is why you want to make sure that you have selected a market niche that you can afford.. It is an important factor in the economic growth of the world today. Companies have different tactics in using advertising for their company, some use it occasionally just by placing it to the newspaper in the classified ads section and some are also using it through a sales team as selling by phone is advertising too. But most companies use advertising to help meet their profit objectives as they know the more they do the higher the sales should be. There are certain techniques that should be done in order for the target market to purchase a product. First is repetition, buyers always choose the widely recognized product. Second are testimonials, people want to utilize tried and tested products or services. Another is pressure, by giving the target market limited supply of the product.Four Categories of advertising
Product-Oriented Advertising is a way of promoting certain product to the market; they try to encourage the people to purchase their product. The purpose of this ad is to place something in the mind of the people about the product and this will create curiosity in their minds, like what will the people get in this product.Image Advertising- This is a form of improving the target market. Image advertising is educating individual unlike other types of advertisement when they are just giving benefits and advantages of some products. It is way of nurturing the people towards a solution.Advocacy Advertising- It is way of sending a message to the targeted individual about their point of view on some issues.Public Service Advertising- This form of advertisement will be free if it is an ad that is for the general good and concerns giving a warning to youth for example.Advertising media that is available includes newspapers, magazines, fliers, web banners, pamphlets, skywriting and sides of buses to list just a few of the available options.
As any mechanic knows, the ability to offer a comprehensive service to customers, being able to offer repairs and care for all aspects of a motor vehicle maintenance program is key to being able to retain customers. Air Conditioning is more or less standard across all models these days, and while in the past, AC maintenance was a highly skilled and niche market, it is now an essential side of the business and key to any workshop’s continued success.In order to ensure that refrigerant is recovered properly from a car’s air conditioning system during servicing, a workshop must use an automotive AC machine. These devices prevent the release through venting of CFC gases. EPA guidelines require that when a car is being serviced, the Freon, or CFC12 that is used as the coolant should be collected and recycled in order that it is not released into the environment where it can potentially damage the ozone layer.The refrigerant used in most motor vehicle air conditioning systems is based on chlorofluorocarbons, which have been linked with causing damage to the ozone layer, and as such, the control of these substances is of particular concern to the environmental protection agency. Whenever a car air conditioning system undergoes maintenance, proper care must be taken to protect the environment from the release of CFCs, and this is best done by using automotive AC Machines.By reusing Freon gas rather than allowing it to be vented into the atmosphere, the environment is protected. However, when the refrigerant is collected from a car’s air conditioning it can be contaminated with water, oil and any of the other liquids that are used in cars. By using automotive AC machines, it is possible to process the refrigerant and remove any of the other fluids from it, allowing it to be reused, either in the same system as it has been drained from, or alternatively, in another car altogether.There are a whole range of different refrigerant recovery machines on the market to suit all types of workshop, from small operations through to large commercial garages that deal with many different types of car, and need to be able to offer a complete service to clients.Choosing the right automotive AC machines for your needs can be a daunting task, and too many people simply opt for the cheapest model available, rather than making an informed decision about the best product for their needs. EPA requirements aside, the most important factor when choosing the correct automotive AC machine for your business, is the capacity of the machine to deal with the range of vehicles that you currently work on. You need to choose a machine that can connect easily with all the different types of car that your workshop deals with, and which has enough capacity to recover and treat the refrigerant left in the system to remove any impurities.Basic automotive AC machines such as the Pro Set Oiless Portable Recovery Recycle Unit are flexible enough to reprocess coolant from a fairly wide range of sources, remove any contaminating oils and other liquids, and release the Freon in perfect condition for reuse.There are other machines in a similar price bracket that are reliable enough for every day use, and yet still compact enough not to require a vast amount of space in your workshop. Automotive AC Machines such as the Inficon Vortex refrigerant recovery machine are ideally suited to occasional use, and are very compact.If offering AC repairs and servicing is key to your business, then having the right tools for the job is essential. Getting it right at the beginning when you choose an AC coolant recovery machine often means choosing a model from the Cool Tech range. These robust and highly regarded specialist tools are at the centre of any serious AC shop, and thanks to their efficiency and great value for money, will pay for themselves over and over again.